The New Zendesk rebrand and new product offerings
Social media campaign
The New Zendesk launch party
The New Zendesk launch party staging
Business | Publicity: The New Zendesk
Zendesk moved from a single product to a family of products complete with new logo and website.
I was lead liaison on localizing the story in international markets, preparing all materials, project briefs, and spokespeople.
The communications team was in charge of planning the big-budget launch event, driving strategy around the launch, story tiering, media relations, event planning, developing messaging, and positioning.
- Role Communications
- For Zendesk
- Date October 2016
- Type PR
- URL venturebeat.com/2016/10/26/zendesk-launches-new-tools-to-help-brands-get-ahead-on-customer-service/